On top of that, many of the actors were in elaborate costumes, especially Ray Bolger (The Scarecrow), Bert Lahr (The Cowardly Lion), and Jack Haley (The Tin Man).
On the positive side, the 1939 MGM film The Wizard of Oz was triumphantly realized in Technicolor, in the company's new 3-strip color process. Light entered the camera through the lens and was divided by the beam-splitting prism into two paths. Fleischer was denied the use of Three-color Technicolor due largely to Paramount’s financial restructuring after having survived their first two bankruptcies. As the years went by, fewer and fewer movies used Technicolor. Gone with the Wind (Victor Fleming, 1939). Among the standout films of that late period is Hathaway’s Niagara. If Technicolor was going to survive, it needed to adapt. Neither change to the industry was immediately accepted by all, though. It was a musical entitled On With the Show (1929). Technicolor, (trademark), motion-picture process using dye-transfer techniques to produce a colour print. In addition the Technicolor company launched a publicity campaign in fan magazines to support the acceptance of color films. His cinematographer, Winton Hoch, had a single directive as they filmed in Monument Valley: recreate the Old West paintings of Frederic Remington – which he certainly did, and then some. Technicolor is the technology behind the classic color films like Gone With the Wind (1939), The Wizard of Oz (1939), and An American in Paris (1951). And of course it wrung an entire rainbow out of the system.